Under Armour's International Business Now Represents 14% Of Total Revenue

Under Armour boosted its int'l business during the first quarter, "and it now represents 14% of total revenue," according to Shona Ghosh of MARKETING MAGAZINE. Revenues from outside North America came to $147M, up 56% year on year. Total net revenue was up 30% year on year to $1.05B. CEO Kevin Plank "particularly called out growth" in the U.K. and China off the back of Premier League club partnerships "and an expansion of its wholesale retail presence." The company signed a £50M kit deal with Tottenham in '11, and a seven-year kit deal with Southampton this month. UA also sponsors ManU's Memphis Depay. The expansion "has helped cushion Under Armour from retail troubles at home," where Sports Chalet and Sports Authority declared bankruptcy. Plank said, "We do not believe retail is dead." Under Armour has been trying to "push its brand aggressively outside its home turf over the last year," in a bid to take on Nike and adidas in the global sportswear market (MARKETING MAGAZINE, 4/21).