Optus Announces 10-Year Sponsorship Deal With Australian Paralympics Team

Optus has become the "official telecommunications partner" for the Australian Paralympic team under a new 10-year sponsorship deal, according to Corinne Reichert of ZDNET. The deal "will see Optus sponsor the Australian team through the Paralympic Games in Rio 2016, Tokyo 2020, and 2024, as well as the Winter Paralympic Games in PyeongChang 2018, Beijing 2022, and 2026." Optus "will receive sponsorship opportunities through branded merchandise, Paralympic-themed promotions, tickets and hospitality for the games, VIP events, and licensed products." Optus Acting Managing Dir of Product & Marketing Ben White said, "Optus' aim to become a mobile-led multimedia company is underpinned by its strong sporting and entertainment partnerships." Optus in December "announced a 10-year deal with the Australian Olympic team" to become the telecom partner in return providing funding for the team to travel to the Olympic Games (ZDNET, 4/20).