The recently concluded Int'l Cricket Council World Twenty20 set records across broadcast and digital platforms.
The tournament, won by the West Indies men’s and women’s teams, which beat England and Australia in their respective finals at Eden Gardens in Kolkata on April 3, was the first major ICC event produced by ICC TV. The ICC’s broadcast partners across the world delivered record ratings and viewership. In India alone, the India vs. Pakistan encounter rated 17.3 across the Star Sports network and Doordarshan, the best rated Twenty20 match ever since the final of the World Twenty20 in '07, reaching 83 million people. And the cumulative in-home viewership for the event in India was 730 million, an increase of 114% over the previous edition.
In Pakistan, on Ten Sports, India vs. Pakistan rated 14.5, a 100% increase to the same encounter in the '14 edition that took place in Bangladesh.
South African-based broadcaster SuperSport saw ratings that increased by 32% compared to the last edition of the ICC World Twenty20 two years ago.
And in the U.S., on Willow, the coverage was watched in over 1.4 million TV households. Across the official event website and app, ICC’s YouTube channel, ICC’s Facebook page, ICC’s Twitter and Instagram account and the regional and global live stories posted on Snapchat, there were more than 320 million video views -- the highest mark ever for an ICC event.
During the event, 46 million people across the world engaged on Facebook (ICC).
BREAKING RECORDS: ESPNcricinfo achieved record video start numbers during the ICC World T20, as the website broadcast digital on-demand highlights of the tournament. Globally, via all devices and platforms, the '16 tournament was the most trafficked non-ICC Cricket World Cup event in ESPNcricinfo site history, recording an average of 4.1 million daily unique visitors, a 10% increase compared to the '14 edition of the tournament. The site also logged 1.4 billion minutes and 197.6 million visits, up 11 and 30%, respectively. The most dynamic growth in audience and engagement for ESPNcricinfo came from video with a recorded 17 million video starts, more than triple the '14 tournament (up 225%). In the U.K., ESPNcricinfo recorded nine of its Top 10 "Best Ever" days in terms of video starts contributing to a 902% increase compared to the '14 edition of the tournament (ESPN).
