Menu
Marketing and Sponsorship

Pirelli Warning Formula One It Could Leave Sport If There Is No Test Deal

Sole supplier Pirelli has warned that "it could walk away from Formula One after the current season if the sport fails to ratify tyre testing plans by close of play on Monday," according to Alan Baldwin of REUTERS. Pirelli Motorsport Dir Paul Hembery said that there would "not be enough time to prepare new, wider tyres" planned for '17 if the FIA's Formula One commission "stalled on approving rule changes." Pirelli won a tender for the '17-19 contract in October but that has "yet to be signed off" with the FIA due to the testing issues. Hembery said, "When I land (in Europe after the Chinese Grand Prix), if I don't have an email confirming it's approved, or something else positive, then you will be calling me for a different story. This is it. We cannot do our job without this. We cannot deliver." Hembery and the FIA were "not immediately available for comment" (REUTERS, 4/18). 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/04/19/Marketing-and-Sponsorship/Pirelli-Warning.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/04/19/Marketing-and-Sponsorship/Pirelli-Warning.aspx

CLOSE