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Marketing and Sponsorship

Raunchy Betting Ad Banned For Linking Gambling To Sexual Success

A "raunchy ad for a betting website, which featured a picture of a woman pulling her trousers down, has been banned after linking gambling to sexual success," according to Omar Oakes of CAMPAIGN LIVE. A tweet by BetPromotions4U, which linked to bet-at-home.com, told Twitter users, "if you can read this it’s your lucky day." The Advertising Standards Authority itself "challenged whether the ad broke the Committee of Advertising Practice code which says marketing communications must not link gambling to seduction or enhanced attractiveness." In its ruling, the ASA said, "We considered that including the image of a woman pulling her trousers down and the text on her underwear stating 'If you can read this it’s your lucky day' linked gambling with sexual success. We therefore concluded that the ad breached the Code" (CAMPAIGN LIVE, 4/13).

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