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Paris-Roubaix Broadcast Draws Over 1.5 Million Viewers In France

Broadcast for the first time in its entirety on France Télévisions, “the Paris-Roubaix cycling event drew an average audience of 1.6 million viewers, translating to a 14.5% market share,” according to L’ÉQUIPE. Australian Matthew Hayman won the event “that was broadcast live for six hours on France 2 and France 3.” The event “drew its peak audience of 3.6 million as Hayman finished the race.” Co-broadcaster Eurosport drew 139,000 viewers (L’ÉQUIPE, 4/11).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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