South African Football Club Kaizer Chiefs Extend Partnership With Nike

South African Premier Soccer League club Kaizer Chiefs extended its partnership with Nike, according to SOCCER LADUMA. The new deal will see the partnership "extended on a long-term basis." The club, "arguably the most marketable team in the country," has a number of sponsors on its books these days, with Nike having been its official technical sponsor "for a number of years now." Puma was "looking to negotiate with Chiefs" ahead of its sponsorship renewal. Meanwhile, the club's other two main sponsors, Vodacom and Hollard Insurance, "are also believed to be in talks to extend their relationship with the club going forward." Vodacom agreed to a 1B rand, five-year deal with Chiefs and Orlando Pirates back in '12 -- a deal that will end next year (SOCCER LADUMA, 4/10).