French Retailer Carrefour's Clothing Brand Tex Partners With Four French Athletes

Tex, the clothing brand of French retailer Carrefour, unveiled its collection and chose four French athletes "as ambassadors to promote it,” according to SPORTS MARKETING. Olympic swimmer Camille Lacourt, 2012 Olympic Judo Bronze Medal winner Automne Pavia, former world No. 6 tennis player Gilles Simon and sprinter Floria Gueï were chosen by Tex to “help develop and promote the spring and summer collection.” Some clothes are dedicated to sport but “most of the collection is daily wear.” Tex also benefits from the athlete’s influence by them “sharing their involvement with the collection on their social media accounts.” With this partnership Carrefour can "count on the French athletes, who likely have a chance to medal at the Rio Olympic Games, and can promote using their image while they are competing this summer" (SPORTS MARKETING, 4/11).