Sources Say Sky Cannot Win All Live Bundesliga Rights

Rupert Murdoch's Sky reportedly "could win all the live broadcast rights" to Germany's Bundesliga again but would have to give up some of the online rights, according to Hübner & Prodhan of REUTERS. The German FA (DFB) is "expected to announce terms of the rights auction next week" for the four seasons from '17-18 to '20-21. Sky Deutschland paid €2.5B in '12 to "secure all the current live rights, including online." The terms of the auction, which have to be approved by the German cartel office, "have changed more than once in the past weeks and could change again." A source said, "It's a work in progress." If Sky or another bidder were to win all the live rights, "a package of around 90-100 games would be clawed back to sell to an OTT player," the sources said, confirming a report to be published in German magazine Spiegel (REUTERS, 4/8).