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Marketing and Sponsorship

West Ham United Names Ticketmaster As Club's Official Ticket Partner

Premier League side West Ham United announced that Ticketmaster will be its "official ticket partner next season when it moves into its new stadium," according to Tony Connelly of THE DRUM. Tickets for West Ham fixtures will be available through Ticketmaster for the '16-17 season, when the club will "begin playing at the redeveloped Queen Elizabeth Olympic Park." Ticketmaster will "provide the club with retailing technology and project management infrastructure to help manage the increase in demand for tickets." Originally the new Olympic Park stadium was "planned to hold 54,000 fans however the volume of season ticket registrations forced the club to increase the stadium capacity to 60,000." West Ham Chair Karren Brady said, "Our supporters can look forward to a vastly improved service across the board" (THE DRUM, 4/1).

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