Basketball Bundesliga (BBL) club BG Göttingen "has renewed its sponsorship deal" with the Zufall Logistic Group. The extension "will initially run through the '16-17 season." The deal "has an estimated value in the mid-six figures." The Zufall Logistic Group "has been a partner of the club for 20 years." Its logo "is currently featured on the left side of the players' shorts" (SPONSORs, 3/24).
Australian Football League side Gold Coast Suns announced a slew of official partners ahead of the '16 season. Chempro Chemists, Australasian Retail Projects and Zarraffa’s Coffee all joined the club as official partners for the first time, while McDonald's Gold Coast extended its partnership with the club to a sixth year (Gold Coast Suns).
Iris Worldwide launched a dedicated sports marketing division called Iris Sport to move the sector "out of the 1970s." The new division, headquartered in London within Iris’ offices in Southwark, will be led by Iris Managing Partner & Global Client Dir Nico Tuppen. Iris Sport will work closely with the integrated network’s consulting, CRM, data and insight team, Iris Concise, to analyze campaign activity and integration. Tuppen becomes the managing director of Iris Sport and will lead a team of 25 in London. Simon Yoxall, a group account director, will report to Tuppen, alongside Simon Watson, an associate director as Iris Concise. Dedicated staff will also work for Iris Sport in Sydney, Amsterdam and Singapore (CAMPAIGN LIVE, 3/24).
European Athletics named Liqui Moly Gmbh an int'l partner for the European Athletics Championships Amsterdam 2016. The German company will join SPAR, Le Gruyère, Omega and Eurovision at the int'l partner level. Liqui Moly will receive a comprehensive int'l partner rights package during the event, which will be held from July 6-10 (European Athletics).
One of English football's longest running sponsorship agreements will come to an end next month with Johnstone's Paint concluding its 10-year partnership of the Football League Trophy after the '15-16 final between Barnsley and Oxford United at Wembley on April 3. During the last decade, more than 2.2 million people have attended matches in the Johnstone's Paint Trophy, the cup competition for clubs from League 1 and 2 with more than £4M ($5.7M) of prize money being paid to participating clubs (Football League).
