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Marketing and Sponsorship

Marketplace Roundup: Oxigen Services Signs On As Official Sponsor Of NZ Cricket T20

Mobile wallet app Oxigen Services has signed on as the official sponsor of the New Zealand Cricket T20 squad this season. Under the sponsorship alliance, the NZC T20 squad will be facilitated by Oxigen for matches in India, which entails its tour to India in October and November this year and for the World Cup T20. New Zealand players will be seen sporting Oxigen jerseys during the World Cup T20 and their tour to India. The jerseys are designed with the brand’s official logo positioned on the lead arm for the T20 World Cup and in front, on the chest for the ODI matches during the India tour (Oxigen Services).

Bundesliga side VfL Wolfsburg has renewed its deal with lead agency PBL Milk. The Cologne-based company will remain the club's lead agency until the end of the '17-18 season after winning a tender. The agency has been working with the club since '12 (PBL Milk).

Azerbaijan's first mobile operator Bakcell has signed a sponsorship deal with the local organizing committee of the UEFA European U17 Championship Azerbaijan 2016. Bakcell will also provide the officials of the LOC with mobile devices and communication services as the official mobile communications partner of the tournament (Bakcell).

NEC Corp., NEC Mexico and the Sahara Force India F1 team extended their partnership for the '16 season. NEC will continue as the team’s Premium ICT Partner with the relationship focused on opportunities that include the installation of NEC technologies at Sahara Force India’s HQ in the U.K. as well as the use of the NEC logo on the engine cover of the team’s VJM09 car, the drivers' suits, helmets and team clothing (Force India).

GoPro and Red Bull Racing have agreed to a new partnership. As an official Red Bull Racing Team supplier, GoPro will work with the team to produce specific F1 content for both digital and social channels as well as content features around filming days, driver activations and live demos (Red Bull).

Ghana Premier League side Medeama SC has renewed its sponsorship agreement with Best Western Plus Atlantic Hotel for another year (Medeama SC).

French Ligue 2 side Le Havre signed a kit sponsorship for the next three seasons with Spanish sportswear company Joma. Financial details of the agreement were not released (Le Havre).

Paris St. Germain announced European transportation service G7 as the official chauffeur for the club. G7 will offer transportation services to PSG supporters to improve access to the Parc des Princes. The price of the service starts at €15 ($17) (PSG)

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