World Anti-Doping Agency President Craig Reedie "called on sponsors to help fund the fight against doping and promised better protection for whistleblowers," according to the London GUARDIAN.
Reedie’s comments echo those made by the former cyclist turned anti-doping campaigner David Millar "in the wake of Maria Sharapova’s positive test for meldonium."
Millar said, "Sponsors should pay an economical price if one of their athletes does make a mistake because you would be amazed at the difference that would make. They would become more proactive, they would actually have to buy into the fact they are there to prevent and not just external bodies that have nothing to do with it."
Reedie told a WADA conference in Lausanne that recent controversies "called for greater funding in the fight against performance-enhancing drugs." Reedie: "Sport has had its wake-up call. Sport must ensure better governance if public and athletes are to uphold confidence in the system. Now is time to look at how we get greater funding for anti-doping. TV broadcasters and sponsors could help fund clean sport" (GUARDIAN, 3/14).
