Two of India's most popular athletes, Virat Kohli and Rohit Sharma, are the first Indian cricketers to join Unscriptd, an athlete media company that helps professional athletes create and publish their unfiltered personal stories in short-form video format. Both athletes have released their first short videos using Unscriptd's propriety publishing platform, and have connected with their fans in India and across the globe. In his debut video, Kohli shares the best advice he received from a coach to date, while Sharma spoke about his cricket idol, Sachin Tendulkar. Within 48 hours of being shared on social media, the videos received a combined total of more than 900,000 views (Unscriptd).
Daily fantasy sports platform DraftKings announced the "introduction of two new football leagues, extending its global product offering" to the UEFA Europa League and Liga MX. DraftKings launched its UEFA Europa League football contests to coincide with partner club Liverpool's match against ManU. In addition to the Premier League, UEFA Champions League and Major League Soccer contests, "DraftKings players will now be able to enter contests in the Europa League immediately offering them a chance to compete for cash prizes and more" (SBC NEWS, 3/11).
