Intel took another step into what CEO Brian Krzanich has called the "digitization of sports" with the purchase of Israeli 3D video technology firm Replay Technologies on Wednesday, according to Elizabeth Weise of USA TODAY. Intel has been "focusing on finding new technologies that make use of its chips" and has been working with Tel Aviv-based Replay since '13. The company's technology "was part of Krzanich's keynote at the Consumer Electronics Show in January." Intel did not say how much "it planned to pay for the company," but Israeli newspaper Ha’aretz put it at $175M. In a blog post, Intel Senior VP Wendell Brooks wrote the Replay team will "focus on advancing its technology with Intel to deliver faster video processing and new features." Brooks wrote Intel plans to "build out a new category of sports entertainment that it calls immersive sports, aimed at both fans and athletes and coaches because of its ability to capture, analyze and share data." At the NBA All-Star weekend in February, Intel used Replay's "free dimensional" or freeD video on TV and online (USA TODAY, 3/9).
