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Marketing and Sponsorship

Tottenham In 'Deep' Discussions With Nike For $43M Kit Deal, Report Claims

Tottenham is understood to be "deep in discussions" for Nike to become its next kit supplier in what would be at least a £30M ($43M)-a-year deal, according to Charles Sale of the London DAILY MAIL. The current contract with Under Armour, whose football expansion in the U.K. has "not happened as quickly as expected," expires at the end of next season and Spurs "will want a new mega shirt agreement in place" for when the club moves into its new ground in '18. Certainly, a shirt deal with Spurs is "high on the Nike wish-list," especially as the company lost ManU to adidas and Arsenal to Puma in recent times and does "not supply a major London club." Equally, Tottenham's "hard-bargaining" Chair Daniel Levy will demand a price befitting a top four or better EPL club, which Tottenham is "set to become this season." Levy is "sure to insist" that Nike pays more than the £30M-a-year Chelsea receives from adidas, "although even he will not get near" the £75M ($107M) annually that adidas pays ManU (DAILY MAIL, 3/8).

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