Carlsberg recreated the "10 best goals" of UEFA Euros, "to celebrate 100 days to go until the tournament kicks off."
Carlsberg, the official beer of the event, "teamed up with Youtube stars, the F2 Freestylers, to emulate key moments from Euro matches from the past 40 years."
The mini-series of goals "will be released one by one" for 10 weeks on Carlsberg.com (MARKETING MAGAZINE, 3/2).
THANKS, MOM: Procter & Gamble "agreed a partnership" with Olympic Gold Medalist Jessica Ennis-Hill and her mother for the Rio 2016 Olympic Games.
Under the deal, part of the company’s "Thank you, Mum" campaign, the pair will partner Pampers, Olay, and Venus, to celebrate moms in the U.K. The campaign "will run across a variety of media channels." P&G Olympic Games-themed athlete packaging, end caps and displays "will also be on show in retailers" (MARKETING MAGAZINE, 3/3).
BRIEFLY ...
Bayern Munich captain Philipp Lahm "has become a shareholder" of rewards program Fanmiles. The exact amount of Lahm's stake in the company "was not released." Fans of an athlete, musician or actor "can collect points, called fanmiles, for their day-to-day interactions on social networks." Through its subsidiary Sportmiles, the company already has deals with the Bundesliga, Hamburg SV, Hertha Berlin and FC Schalke. Marketing company Lagardère Sports also holds a stake in the business (SPONSORs, 3/3).
Handball Bundesliga (HBL) club
TBV Lemgo has extended its sponsorship deal with SAP software solutions provider
itelligence until '18. As a co-sponsor of the club, itelligence will continue to receive branding on sideline signage and on the court. The company's logo will also be featured on the sleeve and collar of the team's jersey (
TBV Lemgo).
Second Bundesliga club SV Sandhausen "reached a partnership" with local brothel Bienenstock (Beehive). The deal with the brothel "will run until the end of the current season." Bienenstock "receives space on sideline boards along with a half-page ad in the club's stadium magazine" (BILD, 3/3).
Eurosport Events, the promoter of the FIA World Touring Car Championship, announced TAG Heuer as the official timing partner of the WTCC. The partnership will result in the creation of dedicated WTCC online content based on the #dontcrackunderpressure tagline, sponsorship of the live WTCC broadcasts on Eurosport, trackside branding and VIP hospitality programs. The TAG Heuer Performer Award will also be handed to the driver setting the fastest race lap during each race weekend (WTCC).
