Premier League side Everton Manager Roberto Martinez is "determined to embrace the challenge the additional pressure the club's new billionaire investor Farhad Moshiri will demand," according to Carl Markham of the London INDEPENDENT. The Iranian is believed to have agreed to pay about £85M ($118M) for an initial 49.9% share, "pledging to plough significantly more into the club's transfer dealings and infrastructure." With money behind him -- "something few Everton managers have been blessed with" -- Martinez will be expected to deliver better results. Martinez said, "It is something I want. As manager I didn't arrive at Everton saying, 'I hope I can stay here six or seven years and go through the motions.' I set the bar really high, I wanted a winning team and I wanted to get into the Champions League and that is still the case." New money means Martinez "should be able to operate more competitively in the transfer market while hopefully also being able to reward" existing players like Ross Barkley, John Stones and top scorer Romelu Lukaku. However, he believes "it is what Moshiri will bring to the club in general which will have more of an effect over the longer term." Martinez: "It is not just how much money you can spend because in the Premier League, with the new TV deal, you will have money to spend. It is creating a club that players want to come to as they feel they can reach their potential and win things." Martinez believes that this "will be advantageous" for the club because it is "welcoming someone who has Premier League experience." Martinez: "I met Moshiri and the impression I got was of a gentleman with values who knows the Premier League inside-out. You can get businessmen who don't understand it but this is not the case. I think he has fallen in love with what Everton means" (INDEPENDENT, 2/29).
