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China Digital, Jay Chou To Set Up E-Sport Gaming Company

China Digital Culture Ltd. announced Wednesday that it has signed a memorandum of understanding with Taiwan songwriter Jay Chou "to establish a cross-strait e-sport gaming company," according to Chen Yaping of YUTANG SPORTS. Under the MOU, Chou, who is also an e-gaming fan, "will allow China Digital to exclusively use his name and image for six years in exchange for 10 million shares, or a 0.25 percent stake in the company." Chou first appeared in Hollywood as an actor in the movie "Green Hornet." He "is considered to be one of the continent's answers to American male superstars like Justin Timberlake and Usher" (YUTANG SPORTS, 2/18). CNA reported China Digital said that "it initiated contact with Chou after learning that he was planning to establish the first professional e-sport gaming team in Taiwan." During Chou's announcement last year of his endorsement of the League of Legends gaming website, he said that "he intended to assemble and lead a gaming team." China Digital "is an investment holding company registered in the Cayman Islands and listed on the Growth Enterprise Market of the Hong Kong Stock Exchange" (CNA, 2/19).

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