Media Notes: NBA, SportsMax Sign Multi-Year Partnership Extension

The NBA and SportsMax announced a multi-year partnership that will offer an increased number of games, as well as live coverage of the NBA Conference Finals, to nearly 30 Caribbean territories. This multi-year partnership will increase the number of SportsMax NBA broadcasts from 48 regular-season games to up to 112 and from eight postseason games to up to 53, including live broadcasts of the NBA Conference Finals. SportsMax, which began its relationship with the NBA in 2015, will also continue to offer fans in over 30 territories of the region programming that includes the highlight show "NBA Action" and select classic games (NBA). ... Liverpool and social media platform Vixlet relaunched the social portal for Liverpool fans. The global partnership with Vixlet transforms the club's LFC Xtra magazine website into a social network available for iOS and Android devices and online at http://xtra.liverpoolfc.com (Liverpool).