Bundesliga side Hertha Berlin has agreed to a partnership with chef Tim Raue. The cooperation will see the creation of a new VIP area at Berlin's Olympic Stadium called "Studio Tim Raue." The new VIP area will have a capacity of 200 guests (Lagardère Sports). ... Scottish Premiership side Celtic is "in talks with betting company Dafabet" to become the club's main shirt sponsor. In what could be the "biggest sponsor deal in Scottish Football," the betting company is looking to replace Magners in the '16-17 season, after the three-year Magners deal runs out. Dafabet is "looking to secure a long term deal" (SCOTSMAN, 2/13). ... CSM expanded its presence in worldwide golf through its appointment by The European Tour to represent its global commercial and sponsorship rights, working alongside Toronto-based agency Cimoroni & Company.
CSM’s appointment represents a significant moment in the implementation of The European Tour’s new business vision, with a greater focus on developing a more global sponsorship proposition in the marketplace.
CSM will also support The European Tour’s drive to attract and integrate top-level sponsors and develop long-term corporate partnerships (CSM). ... Barfoot & Thompson joined the New Zealand Olympic team as an official partner. The company already has a long history of partnering with high-profile sporting events across rugby, triathlon and other int'l multi-sport events. Building on the commitment, Barfoot & Thompson launched a new campaign offering home sellers the opportunity to cheer on New Zealand in Rio de Janerio (Barfoot & Thompson).
