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Marketing and Sponsorship

Marketplace Roundup: DEL Extends Partnership With Insurance Company VBG

The German Hockey League (DEL) and health insurance company VBG have extended their partnership. VBG has been a partner of the DEL since '11 (DEL). ... The Int'l Sports Promotion Society has been announced as the title sponsor for the ISPS HANDA Perth Int'l for the fourth consecutive year when the event returns to Lake Karrinyup Country Club from Feb. 25-28 (Perth Int'l). ... German fourth-tier football club Alemannia Aachen signed a new kit supply deal with Joma starting with the '16-17 season (Alemannia Aachen). ... Under Armour "has stepped up involvement in the Bundesliga and signed a deal with Borussia Mönchengladbach midfielder Granit Xhaka." The Swiss int'l "will become a brand ambassador for the U.S. company" (SPONSORs, 2/12).

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