Menu
Marketing and Sponsorship

Cristiano Ronaldo Bombarded With Criticism For Appearing In Israel Commercial

Real Madrid's Cristiano Ronaldo "became embroiled in the online battleground of the Israeli-Palestinian conflict on Wednesday" after posting his new appearance in an Israeli commercial on social media, according to Jack Moore of NEWSWEEK. Palestinians, pro-Palestinian activists and Arabs from other states "took to Twitter, YouTube and Facebook" to criticize Ronaldo for "aligning himself with an Israeli company." The commercial for Israeli Internet company HOT sees Ronaldo appear alongside three Israeli comedians who "praise the speed at which they can watch the Portuguese player before he appears to say that he is faster than HOT’s broadband connection." Ronaldo posted his new endorsement on his social media platforms before "comments of praise began to appear from Israelis and comments of criticism poured in from supporters of the other side of the conflict" (NEWSWEEK, 2/11). The EFE reported advertising banners bearing Barcelona striker Neymar's photo "have caused controversy in the holy city of Mecca and led to the adverts being removed from the city's streets." The decision was made after it was decided that the advertising violated the "religious sanctity" of the city at the heart of the Muslim faith. McDonald's removed the adverts bearing Neymar's photo following criticism on social media. Neither the authorities nor McDonald's "have confirmed whether the decision was related to Neymar's regular Christian gestures out on the pitch" (EFE, 2/11).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/02/12/Marketing-and-Sponsorship/Ronaldo-Ad.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/02/12/Marketing-and-Sponsorship/Ronaldo-Ad.aspx

CLOSE