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Adidas Highlights Female Athletes In 'I'm Here To Create' Ad Campaign

Adidas is "highlighting unconventional forms of training" in a series of spots featuring female sports icons, as part of the brand's "I'm Here to Create" campaign, according to Matthew Chapman of MARKETING MAGAZINE. Tennis player Caroline Wozniacki stars in one spot, "doing beach wind sprints and sandboarding as part of her training." Other stars "that will feature in their own spots" during the campaign include WNBA All-Star Candace Parker, celebrity trainer Nicole Winhoffer and ultra athlete Robin Arzon (MARKETING MAGAZINE, 2/8).

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