Arsenal Announces Long-Term Official Betting Partnership With SportPesa In Kenya

Arsenal Football Club announced a long-term partnership with SportPesa as its official betting partner in Kenya. The deal is geared toward helping SportPesa grow its business in Kenya where it already sponsors the SportPesa Premier League, SportPesa Super 8 League and grassroots football. SportPesa will engage directly with Arsenal supporters in Kenya through the club's digital channels, promotional activities and marketing initiatives featuring first-team players and club legends. As part of the partnership, SportPesa will be offering five-day training camps twice per season which will be led by Arsenal-trained coaching staff. These camps will also help support the initiatives that SportPesa has in place to identify and nurture talent at a grassroots level. Arsenal will also offer the opportunity for Kenyan football administrators to meet and learn from Arsenal staff (Arsenal).