FIBA announced a strategic partnership with Perform worth €500M ($558M). For the period of four FIBA Basketball World Cup cycles ('17-33), Perform will be FIBA's worldwide partner for the distribution and sale of all media-related rights, with respect to FIBA's national men's and women's team competitions. The partnership will cover more than 5,000 live games including qualifiers and major championships -- such as the FIBA Basketball World Cup and FIBA EuroBasket -- over the term of the agreement, with more than 1,500 live games in the first cycle ('17-21). The partnership will see the creation of FIBA Media, a joint venture between the two organizations, committed to increasing the value of the basketball fan experience. Perform will guarantee and invest close to €500M in the strategic partnership, enhance live production, broadcast services and data and editorial distribution through the dedicated FIBA Media unit. FIBA will have an active role in all major strategic and commercial activities of FIBA Media, and will share in any future revenue growth beyond the guaranteed amount. Perform will package and distribute all live FIBA content to broadcasters and digital platforms (FIBA).
