Continental Tyres Chooses The Moment As Creative Agency For Euro 2016 Campaign

German brand Continental Tyres appointed The Moment as its creative agency ahead of a campaign during Euro 2016, according to Omar Oakes of CAMPAIGN LIVE. Continental, which sponsors the quadrennial football tournament, has tasked The Moment with creating an "integrated TV, digital and experiential campaign." The agency was appointed after a "competitive pitch against the incumbent agency, Palmer Hargreaves." Continental wants to increase its awareness among customers and highlight the message that "Continental will be getting teams to the game safely." It will "fit team buses with Continental tyres." The campaign, which will run across TV, online, outdoor, print and social media, will shine "a spotlight on unsung heroes who drive to and from football matches" across the U.K. each week (CAMPAIGN LIVE, 2/1).