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Marketing and Sponsorship

England & Wales Cricket Board Partners With Greene King IPA In Five-Year Deal

The England & Wales Cricket Board announced Greene King IPA will become the official beer of England cricket in a five-year sponsorship deal. The Suffolk-based brewer has agreed to a partnership with the ECB which will encompass this summer's int'l series against Sri Lanka and Pakistan as well as the next home Ashes series against Australia in '19. The deal includes a range of commercial rights including access to England players for promotional appearances, in-ground advertising and opportunities to display the ECB brand on retail product (ECB). 

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