Marketplace Roundup: Match IQ Renews With Bayer Leverkusen, Hannover 96

Match IQ has agreed to deals with Bundesliga clubs Bayer Leverkusen and Hannover 96. The Hamburg-based agency, which specializes in the organization of "close-season friendly matches and training camps," will support the clubs in those efforts until the end of Dec. '17. It will "also aid the clubs in developing their international strategies" (SOCCEREX, 1/27). ... Agencies Capitalize and Tea & Cake PR rebranded as one new agency, ALTER. Peter Kellett will continue in his role as creative director and Lucy Finnegan, former managing director of Tea & Cake PR, is now board director. ALTER's clients include Beats By Dre, Alcatel OneTouch, Puma, Bacardi, JD Sports Group, Berry Bros & Rudd, Lord’s Taverners, Havaianas and Merrell (ALTER).