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Events and Attractions

Match-Day Experience Gets AFL Approval, Not All Fans Agree

The Australian Football League has given a "general tick of approval to the improved match-day experience of home teams last season," according to Jon Pierik of THE AGE. AFL Clubs & Operations GM Travis Auld completed his review at the end of last season of the entertainment clubs put on, and "was impressed with what was unveiled in a year when clubs were encouraged to provide more for supporters." AFL spokesperson Patrick Keane said, "The work that clubs put around their match-day presentation was really strong while things like food-drink price changes and kick to kick, when we could do it, were really well received." After a disappointing '14, in part because of experimental time slots for broadcasters, "the AFL and clubs acted last year to provide more entertainment on match day." However, "not all supporters were happy." AFL Fans Association President Gerry Eeman said that "there had been a mixed response to the match-day experience." Eeman: "The new LED lights didn't prove to be a major winner, with some fans commenting that they found the lights distracting during the game. ... Most fans also feel that gambling has become far too omnipresent at games and impacts their match-day experience. Parents taking their kids particularly take objection to this" (THE AGE, 1/26).

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