CAA Sports has expanded the reach of its corporate consulting and experiential marketing business by acquiring London-based BrandRapport, a sports marketing firm that counts Jaguar Land Rover and Nestlé among its clients. Those brands, as well as Allianz, Prudential and Samsung, will become clients of CAA Sports Consulting as part of the acquisition of BrandRapport. Financial details were not disclosed. The purchase broadens CAA Sports’ footprint in London: all 25 of BrandRapport’s employees have joined CAA Sports and work out of the agency’s London office as part of the deal. BrandRapport Managing Dir Andy Kenny has joined as head of CAA Sports Consulting London. Kenny will report to Global Head of Consulting Greg Luckman. The acquisition of BrandRapport came after extensive meetings between the two companies. Execs got to know each other about 18 months ago, after BrandRapport client Jaguar Land Rover hired Jose Mourinho, who is co-represented by CAA Sports and PolarisSports as a Jaguar ambassador. Kenny has worked at BrandRapport for 17 years and said all of the clients know about the acquisition and are supportive of it.
