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Marketing and Sponsorship

Marketplace Roundup: Handball Side Frisch Auf! Göppingen Partners With Yamazaki Mazak

Handball Bundesliga (HBL) club Frisch Auf! Göppingen signed a new sponsorship deal with Yamazaki Mazak. As part of the deal, the Japanese-based machine tool manufacturer will ad space on LED boards in camera view. Financial terms and length of the deal were not released (Frisch Auf! Göppingen). ... UFC and the British Wrestling Association announced a partnership agreement to actively promote amateur and Olympic wrestling throughout the U.K. UFC and the BWA will continue to support the development of wrestling. By leveraging UFC's resources, the BWA and its events will be prominently featured across organizational platforms such as UFC's broadcasts, social and digital media (UFC). 

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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