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Marketing and Sponsorship

Marketplace Roundup: Handball Side Frisch Auf! Göppingen Partners With Yamazaki Mazak

Handball Bundesliga (HBL) club Frisch Auf! Göppingen signed a new sponsorship deal with Yamazaki Mazak. As part of the deal, the Japanese-based machine tool manufacturer will ad space on LED boards in camera view. Financial terms and length of the deal were not released (Frisch Auf! Göppingen). ... UFC and the British Wrestling Association announced a partnership agreement to actively promote amateur and Olympic wrestling throughout the U.K. UFC and the BWA will continue to support the development of wrestling. By leveraging UFC's resources, the BWA and its events will be prominently featured across organizational platforms such as UFC's broadcasts, social and digital media (UFC). 

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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