Switzerland-based marketing company Infront Sports & Media has struck a deal to acquire a controlling 51% equity interest in digital media consultancy Omnigon, expanding on a strategic partnership announced in October. The deal calls for Omnigon to function in part as a North American unit of Infront, whose clients in Europe have included FIFA and the IIHF, among others. Financial terms were not disclosed, but Infront intends to keep the Omnigon brand name and employees, operate the company as a stand-alone unit and keep Igor Ulis in place as Omnigon CEO. “We saw immediately the benefits of our strategic partnership, and an equity participation made a great deal of sense,” Ulis said. “Together, this will allow us to accelerate our efforts to expand globally.” Omnigon and Infront have collaborated on several projects already, including providing digital services to the Serie A and mobile app development for the German FA’s DFB Cup. “The idea is to leverage our services together as much as possible,” said Alessandro Albanese, Infront Associate Dir of Mergers, Acquisitions & Business Integration.
