Second Bundesliga Side St. Pauli Partners With Online Streaming Service Deezer

German 2nd Bundesliga side St. Pauli entered into a partnership with online music streaming service Deezer until the end of the '16-17 season, according to SOCCEREX. The deal will see St. Pauli-tailored content streamed to Deezer subscribers, "including live match commentary, interviews, playlists curated by players and content such as podcasts from the club's multimedia site millerntorlive.de." Deezer will also present the music program on matchdays at St. Pauli's Millerntor stadium and "receive an advertising presence around the ground, including spots on the video screen." Meanwhile, the club also partnered with Beerjet, "a high-performance system for dispensing draft beer." The Millerntor will be fitted with Beerjet taps capable of pouring up to 1,200 beers an hour (SOCCEREX, 1/12).