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Serie A Side Udinese Sells Stadium Naming Rights To Carmaker Dacia

Serie A side Udinese sold the naming rights to its revamped home stadium to carmaker Dacia, according to SOCCEREX. The long-rumored deal, "finally confirmed last week," sees Udinese's 25,000-seater Stadio Friuli renamed the Dacia Arena Friuli. Financial terms "have not been released." Renault Group-owned Dacia has been the main sponsor of Udinese since '09. The company's decision to take the naming rights to the club's stadium "marks the first time" a football stadium in Italy has been "sponsored by an automotive brand" (SOCCEREX, 1/11).

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