Marketing and Sponsorship

English Premier League Looking For Creative Agency

1.8.2016

For the first time in its 23-year history, the English Premier League "will operate without a corporate sponsor from next season," according to Omar Oakes of CAMPAIGN LIVE. It is looking at how best to maximize a "clean" brand. Agencies have been contacted directly with a brief to "help plan and execute a brand campaign in time for the start of the new season in August." It is thought that the Premier League is "looking for a shortlist of three shops, which will be invited to pitch towards the end of January." The EPL "brought in the consultancy Robin last year to reposition the brand." It is "also working with DesignStudio on a new logo" (CAMPAIGN LIVE, 1/7).

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