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Marketing and Sponsorship

Adidas CEO's Criticism Of ManU's Playing Style Marks Change In Sponsor Etiquette

Adidas CEO Herbert Hainer took the unusual step of criticizing ManU's style of play under Manager Louis van Gaal this week, describing the club's performance as "not exactly what we want to see," according to Shona Ghosh of MARKETING MAGAZINE. The sponsor etiquette in sport to date "has been...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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