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Marketing and Sponsorship

Marketplace Roundup: Ghana Premier League Side Kotoko Signs $150K Kit Deal

Ghana Premier League club Asante Kotoko has "officially unveiled Mafro Sports as a new sportswear and kit sponsor for the club." The deal is worth $150,000 for three years. Kotoko "unveiled the new kit sponsorship deal in their pre-match press conference ahead of the club’s 80th anniversary game against Serbian side FK Jagodina" (STARR FM, 1/3). ... Independent Sportswear Brand Dryworld Industries announced a record five-year manufacturing partnership deal with Brazilian club Fluminense FC. The contract is the most valuable to be signed in the last five years in Brazil (Dryworld).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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