Menu
Marketing and Sponsorship

Formula 1 Team McLaren Driver Fernando Alonso Could Leave F1

This is "most certainly a make or break year" for Fernando Alonso, but perhaps for McLaren too, according to Daniel Johnson of the London TELEGRAPH. The team has been "bleeding sponsors:" Johnnie Walker to Force India, Tag Heuer to Red Bull and Hugo Boss to Mercedes, at least two of those because execs "were at odds" with McLaren Chair Ron Dennis. The car "is black, grey and bare." The livery "sums up the misery of their situation." The stakes "could not be higher for everyone involved." Alonso’s "magnificent career, which brought two world titles nearly 10 years ago, could be over by the end of winter testing if the car is not to his liking." Dennis "could and should be ousted by McLaren’s Bahraini owners if much more of this goes on." Dennis "returned to the helm two years ago with hopes of bringing McLaren back to the front -- not to mention bolstering his chances of a knighthood." It has been an "unmitigated disaster." For Honda too, the team's "beleaguered engine supplier," they have a year to prove their boast that racing runs deep to the company’s core. Expectations "were wildly overoptimistic, but even the most cautious of predictions could not have foreseen how awful the Japanese manufacturer would have been on their first year back" (TELEGRAPH, 12/30).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/01/04/Marketing-and-Sponsorship/Alonso-McLaren.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/01/04/Marketing-and-Sponsorship/Alonso-McLaren.aspx

CLOSE