A record 24 sponsors and partners "have associated themselves" with the Aircel Chennai Open 2016, which will "mark the 20th year of South Asia's only and India's premier ATP tournament in the tennis capital of India," according to INDIAN SPORTS NEWS.
The "bevy of sponsors and partners include new associations and existing partnerships led by Aircel, the title sponsor for the tournament, and supported by a consortium of sponsors in the Platinum, Gold and Silver category, headed by the Government of Tamil Nadu." Platinum sponsors including the Indian Bank, United India Insurance, and Murugappa Group "continue" to support to tournament. The event has attracted "top-notch brands" in Hero Cycles as the Gold Sponsor, and the Shriram Group as the Silver Sponsor in new signings for the 20th year of the event in Chennai. The new partnerships for '16 include Microsoft Lumia, Omnigel, Renault and Ola Cabs, apart from Hero Cycles and Shriram Group. The event also has brands such as Performax, The Hindu Group, Wilson, Hyatt Regency and Billroth Hospitals (INDIAN SPORTS NEWS, 12/30).
