Marketing and Sponsorship

Leicester City Celebrates Rise From The Bottom With Free Beer For Supporters

12.28.2015

English Premier League side Leicester City will celebrate its "astonishing rise from the bottom to the top of the Premier League by giving free beer" to its supporters, according to Aaron Flanagan of the London DAILY MIRROR. The Foxes were top of the league at Christmas, "remarkably just 12 months after they were three points adrift from safety." Ahead of the clash with Man City, the club "will provide a beer to everyone with a valid match ticket prior to kick-off." Club sponsors Singha "will split the bill" with Owners Vichai and Aiyawatt Srivaddhanaprabha. Vice-Chair Aiyawatt said, "2015 has been a wonderful year for our football club, but we know that none of this would be possible without the incredible support of our fans" (DAILY MIRROR, 12/24).

PREVIOUS Keep It Short And Sweet: Notable Tweets Of 2015, Part Two NEXT French Professional Football League Secures Ball Supplier Contracts

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 8, 2024

May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/12/28/Marketing-and-Sponsorship/Leicester-Beer.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/12/28/Marketing-and-Sponsorship/Leicester-Beer.aspx