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Marketing and Sponsorship

Andy Murray On Verge Of $2.2M Deal With Jaguar Following SPOTY Award

Andy Murray is expected to conclude an endorsement deal with Jaguar "worth in the region" of £1.5M ($2.2M) over the next few years, according to Mike Dickson of the London DAILY MAIL. The car brand, which already sponsors Wimbledon, has been in negotiations with the world No. 2 "in recent months" and an arrangement is expected to be formalized "shortly." That is "likely to be part of what should be more positive fallout from Sunday night," which followed the "actual Davis Cup triumph itself at the end of last month." The repercussions of "the press conference in Ghent the day after the final have been rumbling in the background" ever since the victorious team made "pointed observations about the underlying state of British tennis" (DAILY MAIL, 12/21).

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