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Marketing and Sponsorship

Schalke 04 Launches Into Asian Market With Online Shops

Bundesliga side Schalke 04 on Thursday launched a total of three online shops for fans in Asia through the website www.schalke04storeasia.com. For China and Japan, there are separate online shops in the respective languages, while the English site reaches out to supporters in all the other countries. Schalke 04 is currently communicating with more than 1.2 million people in China through the club's Chinese media channels. Schalke's Japanese Twitter account has over 90,000 followers, making the team one of the best-supported European clubs in Japan. Further language options are planned to follow soon. Hong Kong-based company EZshopnet Int'l Ltd. is the club's official partner in the e-commerce project and help run the online shops of several other clubs including Chelsea, Juventus and AC Milan (Schalke 04). 

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