Turkish Airlines To Sponsor Euro 2016, Looks To Sign Deal With NFL Super Bowl

Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France from June 10-July 10, according to the DAILY SABAH. Turkish Airlines Board Chair İlker Aycı said that the airline agreed with UEFA for the sponsorship when two group matches were left at the qualifying stage for the tournament. Aycı said that a plane with a "special livery design" will be given to the Turkish national team during the tournament and it will continue its services with the same design when the tournament is concluded. He added that preparations to sponsor the NFL Super Bowl are at the "final stage" (DAILY SABAH, 12/9). The AFP reported “special offers will be made to supporters and national teams who travel to France for the competition in June.” This is the "first sponsorship deal UEFA has made with an airline." Turkish Airlines joins eight other Euro 2016 global sponsors: adidas, Coca-Cola, McDonald’s, Kia-Hyundai, Continental, Orange, Socar and Carlsberg (AFP, 12/10).