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Marketing and Sponsorship

National Australia Bank Inks $1.4M Sponsorship Deal With Football Federation Australia

National Australia Bank will give at least A$2M ($1.4M) a year to Football Federation Australia, "providing a much-needed financial boost to the controversy-hit organisation," according to John Stensholt of the AUSTRALIAN FINANCIAL REVIEW. The bank agreed to increase the value of its existing sponsorship of football by at least 50% from the A$1.35M "it contributed to the FFA last financial year." The four-year contract "will include an advertising campaign" featuring Socceroos coach Ange Postecoglou and Matildas player Steph Catley. NAB "will have commercial rights to the A-League, women's W-League, Socceroos, Matildas and other club and grassroots and junior development programs" (AFR, 12/9).

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