Arsenal, New South Wales Government Sign Partnership For '17 Sydney Preseason Matches

Arsenal and the New South Wales Government have announced a multi-year tourism partnership, which will culminate in the club playing two preseason matches against A-League side Sydney FC in July '17. The partnership will give NSW Government tourism and major events agency Destination NSW the opportunity to promote and market NSW travel and tourism to Arsenal's global following. The agency is focused on using the partnership to gain exposure in the U.K., China and the U.S., countries where Arsenal has a particularly large and engaged fan base. Destination NSW will become Arsenal's official tourism partner for Australia, with the ability to utilize a wide range of rights including LED perimeter signage, player and former player access, digital and social promotions, in-stadium activations and match-day hospitality (Arsenal).