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Marketing and Sponsorship

Arsenal, New South Wales Government Sign Partnership For '17 Sydney Preseason Matches

Arsenal and the New South Wales Government have announced a multi-year tourism partnership, which will culminate in the club playing two preseason matches against A-League side Sydney FC in July '17. The partnership will give NSW Government tourism and major events agency Destination NSW the opportunity to promote and market NSW travel and tourism to Arsenal's global following. The agency is focused on using the partnership to gain exposure in the U.K., China and the U.S., countries where Arsenal has a particularly large and engaged fan base. Destination NSW will become Arsenal's official tourism partner for Australia, with the ability to utilize a wide range of rights including LED perimeter signage, player and former player access, digital and social promotions, in-stadium activations and match-day hospitality (Arsenal). 

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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