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Marketing and Sponsorship

Marketplace Roundup: 2nd Bundesliga Club MSV Duisburg Partners With TyssenKrupp

Second Bundesliga club MSV Duisburg signed a partnership with ThyssenKrupp Steel Europe. The company will support the club's youth academy and youth teams (MSV Duisburg). ...  HSBC announced it will renew its support for United Arab Emirates Rugby's Player Pathway Programme "for a further three years," while Land Rover was unveiled as the program's "co-principal partner in a multi-year agreement." UAE Rugby PPP was launched in '12 and has brought the game of rugby to over 30 national schools reaching over 6,800 Emirati children across Abu Dhabi, Al Ain and Dubai (EMIRATES 24/7, 12/4). ... MoneyGram signed an agreement to sponsor the European Handball Federation's upcoming Men's European Championship to be held in Poland from Jan. 15-31. MoneyGram will receive brand positioning during games. The company also plans to create a European Handball Championship magazine that will be distributed in MoneyGram agent locations across Poland to provide fans with information about the tournament, players and locations of the games (MoneyGram). ... The Sauber F1 Team announced Malbuner Power Slice as a premium partner for the '16 season. The Malbuner Power Slice logo will be visible on the rear wing end plates of the Sauber C35-Ferrari (Sauber). ... IT services company Ricoh was announced as the official managed IT and document services partner of the Rugby Players’ Association. Ricoh will offer RPA members work experience opportunities through the personal development program as well as offer members the opportunity to take advantage of the RPA’s hospitality and events program (RPA). ... Electronics retailer Boulanger and Ligue 1 side Girondins de Bordeaux announced a partnership for the '15-16 and '16-17 seasons. Boulanger will now become an active sponsor of the Girondins with various promotional events scheduled in stores and at the stadium throughout the season (Girondins). ... Ghanaian club Techiman City FC "secured a sponsorship deal with Nasona Oil Limited." The deal "will run for two years and could be worth as much as" $90,000 in total. Techiman City FC is "one of three newly promoted Ghana Premier League sides this season" (SOCCEREX, 12/7). ... Super Rugby side New South Wales Waratahs announced the extension of its partnership with Ray White NSW for '16. The renewed partnership will see the Ray White logo continue on the back of the NSW Waratahs jersey next year for what will be the third season in a row (Waratahs). 

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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