Marketing and Sponsorship

Winter Sports Equipment Manufacturer Rossignol Launches New Apparel Business

12.3.2015

Winter sports equipment manufacturer Rossignol Group, with its brand Rossignol, introduced the new Rossignol Apparel lines, and appointed Alessandro Locatelli as CEO of its plans in the sportswear scene. The mission is to expand the appeal of the French brand into the high-end sportswear and fashion lifestyle segment while maintaining the company's legacy in winter sports and its 108-year history. Created by a new design team, Rossignol Apparel proposes a line divided into ski, après-ski and urban categories. The men's and women's debut collections will be released in January and February in Milan, lining up within the official calendar of the respective Fashion Weeks (Rossignol Group).

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